Many years ago, before Google Analytics was available, Dan recognized the value that more robust site visitor data could provide to businesses. Ancient hit counters were misleading and easy manipulated. He found a company called Urchin, made the decision for Pebblehaven to acquire licensing for their software and subsequently integrated it for hosting clients. Thankfully, Google soon thereafter also saw the value in Urchin, acquired the business in 2005 and today we have Google Analytics that is available at no cost and takes seconds to install.